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Making the image of women in company magazines
Dlasková, Kristýna ; Poucha, Tomáš (advisor) ; Köpplová, Barbara (referee)
Internal communication is essential for every company. However it is not always perceived as such. Internal communication is a conveyor of information and company's values. It is based on corporate culture and it also influences in. It affects atmosphere and performance of the company, engagement and overall happiness of employees. It is also related to the rate of their fluctuation. Diversity, which is the key to the diversity of approaches and perspectives, is also comparatively important to the functioning of the company. Diversity brings more effective problem solving or team functioning. In this respect, companies should strive for gender equality in their working environment and take supportive initiatives to help women overcome barriers in the labor market. The Czech Republic is one of the worst-ranked countries in the European Union in terms of gender equality in the labor market. This diploma thesis deals with the interconnection of internal communication and topics related to promoting women in work and personal life. The aim of this thesis is to use qualitative research to find out how selected domestic companies work with these topics in internal communication.
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The Strategy of Company Internal Communication
Vávra, Vojtěch ; Koudelková, Petra (advisor) ; Vranka, Marek (referee)
The bachelor thesis Strategy of Company Internal Communication deals with the communication inside a company. First, the thesis gets together existing definitions of company internal communication and tries to make a definition, which enables the most suitable specification of the subsequent research. Next chapters of the theoretical part deal with the strategic management, explain problematic concepts related to it and apply them to the area of internal communication. Simultaneously, the strategic management is put into the wider context and gives examples of issues, that managers must take into consideration in the process of creating the strategy. Finally, the theoretical part concerns the strategy of internal communication - criteria used for choosing the target groups and communication channels to fulfil required goals for these target groups and measurement of the communication strategy. Practical part puts theoretical bases into practice in case of Vodafone and sets an example to other institutions, how internal communication works and how can be measured. Finally, it compares theory to practise and proposes, how communication could be better in this case.
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